We're tapping the best minds in the industry to turn social media marketing into a moneymaker for your business. The Advanced Track is hosted at aimClear®. The conference features a number of nationally and internationally known speakers, including Rand Fishkin, Marty Weintraub, Greg Jarboe, Will Scott, Lisa Raehsler, Lisa Buyer, Cindy Krum, Ric Dragon, and others. Major brands are represented on the speaker roster including Mall Of America, Siemens, 3M and numerous others.
| 7:45 AM - 8:30 AM | Registration, Introductions, Networking, Primary Venue and Lunch Venue |
| Linda Kratt & Kelly Cloutier Welcome | |
| 8:45 AM – 9:30 AM | Keynote Panel Address |
| Gut Check! Setting Realistic Social Media Marketing Goals
Moderator:
Join our panel of battle hardened social media experts representing businesses of various sizes, from guerilla SMBs to humongous multi-nationals, as our panelists discuss business social media marketing initiatives in realistic terms. Learn what social media marketing channels and tactics are worth investing in (as evidenced by revenue & failure), what the “real” social media ROI is, and how to avoid classic money-pit disasters. This keynote, promises to cause ripples in your morning coffee, with takeaways for all comers. |
| Select One Session During Each Time Slot |
| 9:45 AM - 10:45 AM | Boot Camp Track |
Channels Track |
Advanced Track |
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How Does Social Media Fit & What Should We Do First?
Speakers:
We all know that social media is important, but do we really know what it is, and what it’s for? Actually, social media marketing is not all that newfangled. Since the down of time, humans have been “marketing” by human interaction. Learn how “social” fits in with other classic advertising forms including search and offline to gain a better understanding of what channels, tactics, and techniques should be first embraced. |
Facebook Marketing! What Is Facebook Good For Anyway?
Facebook has exploded to become an astonishing community of nearly 900 million users, many of whom are fanatically engaged. The eruption has marketers clamoring to stake claims in the gold rush. Join our panel of Facebook marketer/authors for a no-holds-barred look at what FB is and how to best use it for your business.
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Killer Social Ads! Research, Test, Measure, Dominate
Speakers:
For cutting-edge marketers, Facebook, LinkedIn & YouTube represent fertile fields for deadeye contextual advertising, display ads, branding and conversions. Join our panel of internationally respected panelists for a crash course in social PPC marketing focusing on each channel’s fundamental strengths, “whole user” demographic targeting, and advanced campaign management hacks. |
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| 11:00 AM - 12:00 PM | Boot Camp Track |
Channels Track |
Advanced Track |
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Fundamentals Of Reputation Monitoring & reacting For The "Win!"
Speakers:
Not paying attention to evangelists or detractors in social channels won’t prevent others from promoting or destroying your business’s reputation. Being asleep at the wheel means you might miss amazing organic opportunities to connect with customers. This session focuses on how to best “listen,” engage, safeguard and grow positive buzz in relevant communities vital to commercial success. |
Social, Local & Mobile: Cashing In On The “SloMo” Revolution
Speakers:
There is little doubt that mobile marketing is the next wave, with great promise to finally give marketers real-time location-based tools with which to crack the elusive local online marketing riddle. This session will review the struggles marketers face when integrating ‘mobile’ into the marketing mix, and give actionable advice about mobile strategies that can unify and integrate with social and local campaigns to present customers an integrated and effective marketing campaign across the growing list of digital devices. |
Social Media & PR! It's LIKE Peanut Butter & Chocolate
Delve into the crossroads of where public relations meets social media and how to optimize, publicize and socialize your company news. Attract journalists, search engines, customers , prospects using via online PR and social media messaging designed to influence and engage. This session covers how to slice, dice and deliver news via an online newsroom, killer social PPC PR tactics, and organic networks including Pinterest, Foursquare, LinkedIn, Facebook Twitter, Google+ and more. Learn how to be the press.
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| 12:00 PM - 1:00 PM | Lunch and Sponsor Booths Visits |
| Location: the Commons | |
| 1:00 PM - 2:00 PM | Keynote: Rand Fishkin, CEO, SEOmoz |
 Rand Fishkin is the CEO & Co-Founder of the web's most popular SEO Software provider; SEOmoz. He co-authored the Art of SEO from O'Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been written about in The Seattle Times, Newsweek and PC World among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. |
| Select One Session During Each Time Slot |
| 2:15 PM - 3:15 PM | Boot Camp Track |
Channels Track |
Advanced Track |
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An Overview Of The Social Media Advertising Universe Speakers:
Wondering about paid advertising on Facebook and LinkedIn? Well...it's way different than search PPC and you can serve billions of highly targeted or dozens of micro targeted impressions to serve various marketing goals. Does the opportunity to target YouTube viewers with enticing ads see like a possible win? How about those "Ads by Google on the New York Times? Want to place your ad in such places? Join nationally known speaker Lisa Raehsler for a no holds barred multi-channel social media PPC excursion on an incredible guided tour of the social advertising universe. Attend this session or read about hear that you should have. |
Twitter Marketing Breakout: Rocking The TwitterSphere With Lisa & Lisa Speakers:
LinkedIn Marketing Breakout: Jamming On All Things LinkedIn Speakers:
YouTube Marketing Breakout: A Serious YouTube-Only Boogie! Speakers:
Social Media & The Law, Round Table Speakers:
Afraid of getting sued because employees are effectually running your public relations? The social media road is paved with potential legal danger. Though it’s still the wild west out there, case law is quickly being made.
Join our attorney panelists for an informal round table to discuss these and other pressing legal issues of the day. |
Progressive Content Marketing In Your Face Speakers:
Did you get the memo? With Google’s increased focus on content freshness and other social-laced algorithmic updates, marketers already keen on blogging and other recurrent content strategies have a definite leg up. But how far do SEOs need to go and at how great a cost for what results? Sure, we all know the objectives are to drive traffic, earn links, generate social signals, compel & motivate conversion… but what results are reasonably attainable for which types of content? |
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| 3:30 PM - 4:30 PM | Boot Camp Track |
Channels Track |
Advanced Track |
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Tools Of The Trade: Free (Or Nearly Free) Social Marketer’s "Gear Up" Essentials
Speaker:
NOW that you feel more prepared to head off into the wonderful world of social media marketing world, let's assemble your toolkit. We don't want to break the bank so let's focus on free & low cost tools that even the pros use every day. From Twitter clients to Facebook engagement analytics, we'll help you "Gear up" on a light budget.
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Measuring Social Media Re$ults & Other Hay$tack Needles!
Speakers:
Most marketers don't have a clue! Still, we all know that investing in social media is somehow crucial. So where do we start? There as SO many nodes of value surrounding the art arts and crafts of social media marketing. From classic advertising and PR KPIs to storytelling and community building value by attribution, these panelist have seen enough to know what they don't know...and how to sell it to client. If you're planning on spending money on social media, we'll share classic and emergent methods and metrics by which to justify the investment. Stand by for a serious closing to the conference. |
Social Media Marketing “Live” Clinic
Moderators:
Come one come all! Bring your Facebook, Twitter, YouTube, LinkedIn or any other social media profile to share with the group. Our panelists will make realtime suggestions to support growing your participatory footprint. |
| 4:30 PM – Whenever | Expanded Q&A/Cocktail Party |
| Meet the speakers at Tycoons for those questions there were no time to ask. |